These families are young and affluent.
They live in detached homes in the suburbs or rural areas, and have between 2 and 4 children so enjoy a busy but fun-filled lifestyle. One or both parents still work in mid-senior management, and with their high disposable income they ensure they have a balance of holidays abroad (usually in their timeshare) and spending time outdoors with the family at weekends in the UK. They enjoy eating out regularly but tend to purchase Organic foods for the home.
Ocean have sites across 4 UK cities where you can target both the young parents and the adventurous children within these Modern Families.
Key Personicx Groups
Affluent Modern Families / Travel & Timeshare
Spending Sporty Families / Rural Connections
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