Working with charities carries new challenges and sensitivities. An example of this is the British Film Institute who operate the IMAX Cinema at Waterloo and have a charitable status. Ocean has operated the advertising rights for the IMAX since 2006, in turn funding the internal refurbishment of the building and securing job opportunities within the BFI.
The current economic climate for all cultural organisations is tough and it is very important we maximise our assets. Our relationship with Ocean has continued to deliver results in a competitive environment and we are delighted this is to continue.
BFI Director of Strategic Projects
IMAX, Waterloo, London