Entries are now closed for this year's competition
View the
this year's Winning entries

The Challenge

Proven to stimulate both visually and emotionally, DOOH is the medium that gives advertisers the ultimate in creative flexibility on the most iconic and unmissable advertising structures.

Ocean challenges you to create an award winning Digital Out of Home campaign.

Whether you utilise the latest in interactive technology or showcase the best in DOOH techniques, Ocean’s digital network delivers consumer engagement – the network offers not just an iconic framework, but an opportunity for enhanced relevance and emotional impact which Neuroscience has proven leads to subsequent purchase behaviour.

Jump to: The Sites | The Prizes | The Judges | Terms and Conditions | Submit Your Entry

How to Enter

This year we have 2 categories, giving your brand more chances to win.

The competition pioneers creativity by challenging brands to experiment with the endless possibilities DOOH offers, and win media space on Ocean sites to bring their ideas to life.

Step 1

Decide on the route of your creativity

DOOH Techniques
Utilising the Best DOOH techniques to showcase your brand

– Or –
Interactive and Experiential
dominate a premium DOOH platform, and push the technological boundaries of the medium.

Look at our creative inspiration page, or talk to us – no idea is a bad idea.

Step 2

Select your Ocean site

DOOH Techniques
Choose from any of Ocean's digital sites across the UK

Interactive and Experiential
Eat Street @ Westfield London.

Ocean also has interactive screens In Leeds, Glasgow, Birmingham, Manchester and Liverpool, should this be more fitting to your brand.

Step 3

Enter your concept before Friday 13th September 2013.

Visualise your concept (see last year's entry reel for examples of how) and upload them using the entry form.

The Sites and
Their Functions

DOOH Techniques

Design creative for Ocean’s digital sites across the UK

Choose from one or a combination of Ocean's digital sites in London, Leeds, Liverpool, Manchester, Birmingham or Glasgow. Each location offers state of the art digital capabilities to bring your idea to life, but they do differ in sizes, specifications and capabilities - so check the details on the individual site pages.

See the full list of Ocean digital sites for details and specifications

Interactive and Experiential

Eat Street @ Westfield
A digital ecosystem enabling infinite opportunities for digital interactivity.

A high specification full motion digital screen, located at the main pedestrian entrance to Westfield London. An opportunity for a brand to experiment with the latest in digital technology to create some ‘never been seen before’ experiences for consumers to engage with.

Production Specs | More Information

Ocean also has interactive screens In Leeds, Glasgow, Birmingham, Manchester and Liverpool, should this be more fitting to your brand.

The Prizes

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DOOH Techniques

1st Prize
£100,000
media campaign on any combination of
Ocean’s digital sites*

Plus £1000 of Apple vouchers for the winning creative team

2nd Prize
£75,000
campaign on any combination of
Ocean’s digital sites*

3rd Prize
£50,000
campaign on any combination of
Ocean’s digital sites*

Interactive and Experiential

1st Prize
Weekend Domination
of Eat Street @ Westfield London – media space and experiential costs included*

2nd Prize
£20,000
media campaign on
Eat Street @ Westfield*

3rd Prize
£10,000
media campaign on
Eat Street @ Westfield*

* Terms and conditions apply.

The Judging Panel

Will Awdry
Creative Partner
Ogilvy & Mather

Nick Bell
Executive Creative Director
Brooklyn Brothers

Tanya Brookfield
Managing Director
Elvis

Adrian Cotterill
Digital Commentator
Daily DOOH

Bill Giouroukos
Director of Operations
Westfield UK

Roy Jeans
CEO
rapport

Ross Neil
Creative Director
WCRS

Steve Parker
Managing Director
MediaVest

Stuart Taylor
CEO
Kinetic

Andy Tilley
Chief Strategic Officer
Talon

Glen Wilson
Managing Director
Posterscope

Ann Wixley
Creative Director
OMD UK

Submit Your Entry

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Entries are now closed for this year's competition

If you require any help or information, please contact digitalcompetition@oceanoutdoor.com.