January 8, 2014
Ocean Outdoor is gearing up for a year of international sporting action with the launch of Score:Board, a network of live, interactive outdoor broadcast platforms in six UK cities.
Utilising our full motion digital outdoor network, we are offering advertisers tactical advertising opportunities around top tournaments and 2014 fixtures including the World Cup, Winter Olympics, Commonwealth Games, Six Nations, the Tour de France in Yorkshire and Wimbledon.
“The flexibility and technical capability of our digital outdoor sites allows advertisers to promote and create outstanding content around 2014’s biggest sporting events,” says Ocean Outdoor marketing director Richard Malton.
“Panasonic and Strongbow raised the bar during London 2012 with two memorable outdoor campaigns. In 2014 we expect to see more advertisers think and act like broadcasters, whether it’s building on the anticipation of Andy Murray defending his Wimbledon title or celebrating the football action as it unfolds in Rio. It’s about finding the potential and the right angle, but the winners will be those who work to reward our sports fans. ”
Opportunities include the broadcast of live score updates, match highlights and memorable sporting moments as they happen. Digital outdoor is fully integrated with mobile, meaning fans can interact with the screens by uploading related content in return for rewards and incentives.
We are also promising to work with brands to facilitate access to sporting talent, sports rights holders and other relevant bodies to create original bespoke content. Our sites can be bought city-by-city or as part its full motion network, The Grid, giving advertisers the flexibility to promote nationwide campaigns or run tactical, localised messages.
Case Study: Strongbow
Event: The London 2012 Olympics
Strongbow celebrated Usain Bolt’s 100-metre gold medal victory with a brave, unbranded tribute to the Olympic sprinter on premium Ocean Outdoor sites. Instant copy changes from Earn It to Earn(ed) It accompanied the premium cider brand’s classic archery insignia, adapted to simulate the Jamaican sprinter’s trademark pose, which is recognised around the world. The black and gold themed Strongbow campaign ran on 11 Ocean Outdoor screens including The Two Towers West, Canary Wharf, Eastern Motion and Holland Park Roundabout.