« Return to Influential Youths

The largest iconic advertising opportunity in the UK.

This iconic branding platform offers the cylindrical Wrap and experiential opportunities for the most prestigious of brands. It is situated adjacent to the frequently visited Waterloo Station, one of the key rail access points to Central London. In close proximity to the bustling Southbank, Covent Garden and The Strand, along with some of the best of London’s attractions – London Eye, Tate Modern, Millenium Bridge and Royal Festival Hall.

Video

Photos

Site Information

Impacts

2,576,000 vehicles and 3,206,000 pedestrians per 2 weeks (DFT 2010).

According to Route, the IMAX delivers not only the largest adult reach of all Out of Home locations, but also delivers the largest AB adult reach at 358,000 individuals per two weeks.

Size

120.4m in circumference x 14.4m high

Creative Opportunities

  • 4 sectioned wrap
  • Internal & external experiential opportunties – presentations, screenings, exhibitions, networking functions, launches.

Audience

Environment

Further Information

Please contact info@oceanoutdoor.com

Location

IMAX, South Bank, Waterloo, London, SE1 8XR / Download map

Downloads

Production Specs
Right click - "Save As"

Site video
Right click - "Save As"

Audience Demographics

Male

49.7%

Female

50.3%

AB

32%

ABC1

64.9%

16-24

17.9%

25-34

31.5%

35-44

22.7%

45-54

15.7%

55+

12.2%

Personicx Data

Flats & Convertibles

157
Index versus ITV London average
(source ORC)

Adventurous Students

246
Index versus ITV London average
(source ORC)

Healthy Urbanites

243
Index versus ITV London average
(source ORC)

For more information on Personicx data, please refer to this guide:

Personicx Description
Right click - "Save As"