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A high specification full-motion digital, large format advertising opportunity, with maximum pedestrian dwell time and exposure.

Framed by an aesthetically unique “living wall”, this is a premium opportunity for brands to creatively target consumers. Located head-on to high volumes of affluent individuals using the main pedestrian covered walkway at Westfield London, accessing numerous well known restaurants, bars and shops and leading towards Shepherd’s Bush overground, Central Line underground, and bus stations.

There are 6×10 second slots in a 60 second loop

Rado on Eat Street @ Westfield London Download .mp4 file

Virgin+Atlantic / Eat Street @ Westfield

Virgin Atlantic / Zoom / Download hi-res photo

David+Beckham / Eat Street @ Westfield

David Beckham / Zoom / Download hi-res photo

Video

Photos

Site Information

Impacts

541,430 impacts per 2 weeks (Westfield 2010)

Size

12.19m wide x 4.57m high

Creative Opportunities

  • Full motion video
  • Creative adaptations: digital layering, multi-messaging, countdown, time part, subtle motion
  • Live web, data & creative streaming

For more information download:

Digital Creative Guidelines
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Audience

Environment

Further Information

Please contact info@oceanoutdoor.com

Location

Eat Street, Westfield London, London, W12 7GD / Download map

Downloads

Production Spec
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Site video
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Audience Demographics

Male

47.9%

Female

52.1%

AB

31.9%

ABC1

65.2%

16-24

14.9%

25-34

28.7%

35-44

22%

45-54

16.2%

55+

18.2%

Personicx Data

Healthy Urbanites

292
Index versus ITV London average
(source ORC)

Flats & Convertibles

273
Index versus ITV London average
(source ORC)

Independent Thinkers

250
Index versus ITV London average
(source ORC)

For more information on Personicx data, please refer to this guide:

Personicx Description
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