« Return to Iconic City Hubs

The only digital screens in the UK situated over a dual carriageway.

Located on the West Cross Route, A3220, facing inbound & outbound traffic between the Holland Park Roundabout and one of London’s key arterial routes, the A40.

The route also delivers local traffic from the affluent boroughs of Hammersmith & Fulham and Kensington & Chelsea into Central London, and the site is located adjacent to the main vehicular route into Westfield London.

There are 4 x 10 second slots in a 40 second loop.

The Digi-Bridge / Download .mp4 file

American+Apparel / The Digi-Bridge

American Apparel / Zoom / Download hi-res photo

Vanity+Fair / The Digi-Bridge

Vanity Fair / Zoom / Download hi-res photo

Renault+%28Outbound%29 / The Digi-Bridge

Renault (Outbound) / Zoom / Download hi-res photo

Video

Photos

Site Information

Impacts

1,347,069 impacts per 2 weeks (both elevations) (DFT 2010)

Size

10m wide x 3m high

Creative Opportunities

  • Creative adaptations: digital layering, multi-messaging, countdown, time part, subtle motion, bluetooth
  • Live data & creative streaming

For more information download:

Digital Creative Guidelines
Right click - "Save As"

Audience

Environment

Further Information

Please contact info@oceanoutdoor.com

Location

The Digi-Bridge, West Cross Route A3220, London, W11 4TP / Download map

Downloads

Production Spec
Right click - "Save As"

Site video
Right click - "Save As"

Audience Demographics

Male

48%

Female

52%

AB

31.7%

ABC1

64.9%

16-24

15.1%

25-34

28%

35-44

22.2%

45-54

16.4%

55+

18.3%

Personicx Data

Flats & Convertibles

261
Index versus ITV London average
(source ORC)

Independent Thinkers

221
Index versus ITV London average
(source ORC)

Healthy Urbanites

206
Index versus ITV London average
(source ORC)

For more information on Personicx data, please refer to this guide:

Personicx Description
Right click - "Save As"