« Return to Modern Families

A full motion digital, large format advertising opportunity in the UK’s second most populated city, Birmingham.

The screen is situated adjacent to the iconic Bull Ring Shopping Centre, head on to high volumes of affluent individuals in the main pedestrian area of Birmingham City Centre. Delivering a premium opportunity to creatively target consumers whilst in a purchasing mindset, using the latest in digital technology.

There are 6×10 second slots in a 60 second loop.

Site Information

Impacts

1.5m per two weeks (Birmingham Council & Bullring)

Size

5m wide x 7.5m high

Creative Opportunities

  • Full motion video
  • Creative adaptations: digital layering, multi-messaging, countdown, time part, subtle motion
  • Live local, web, data and creative streaming

For more information download:

Digital Creative Guidelines
Right click - "Save As"

Audience

Environment

Further Information

Please contact info@oceanoutdoor.com

Location

City Centre House, corner of New Street and High Street, Birmingham, B2 4SR / Download map

Downloads

Production Spec
Right click - "Save As"

Audience Demographics

Male

48.4%

Female

51.6%

AB

23.3%

ABC1

51.4%

16-24

17.2%

25-34

20.2%

35-44

19.8%

45-54

17.6%

55+

25.1%

Personicx Data

Spending Sporty Families

1085
Index versus Central average
(source ORC)

Healthy, Wealthy & Wise

253
Index versus Central average
(source ORC)

Educated Professionals

651
Index versus Central average
(source ORC)

For more information on Personicx data, please refer to this guide:

Personicx Description
Right click - "Save As"