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The iconic digital gateway to the UK’s capital from the East.

The double-sided digital towers are located on either side of Aspen Way. Delivering an unavoidable targeting opportunity for large volumes of vehicular traffic and DLR passengers;  daily commuters into Canary Wharf & the City, international audiences travelling from City Airport, in close proximity to Westfield Stratford shoppers. Soon to be the most iconic advertising location surrounding the Olympic site. The two screens are synchronised, increasing the impact of a campaign due to this dual exposure.

They deliver 4 x 10 second slots in a loop.

Launch Video / Download .mp4 file

Video

Photos

Site Information

Impacts

3,155,432 impacts per 2 weeks

Size

5m wide x 7.5m high

Creative Opportunities

  • Creative adaptations: digital layering, multi-messaging, countdown, time part, subtle motion, bluetooth
  • Live data & creative streaming

For more information download:

Digital Creative Guidelines
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Audience

Environment

Further Information

Please contact info@oceanoutdoor.com

Location

Aspen Way, London / Download map

Downloads

Production Spec
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Site video
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Audience Demographics

Male

50.1%

Female

49.9%

AB

16.5%

ABC1

40.8%

16-24

14.5%

25-34

21.1%

35-44

15.5%

45-54

15.7%

55+

34%

Personicx Data

Urban Travellers

762
Index versus GB average average
(source ORC)

Organic & Urban

231
Index versus GB average average
(source ORC)

Flats & Convertibles

163
Index versus GB average average
(source ORC)

For more information on Personicx data, please refer to this guide:

Personicx Description
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