An architecturally unique digital structure at Westfield London.

Standing at a vast 25m tall, its three faces sit back to back targeting all angles of traffic into Westfield London, between Wood Lane, West Cross Route and the White City bus station.

They deliver 4×10 second slots in a 40 second loop.

Westfield Point / Download .mp4 file

Video

Photos

Site Information

Impacts

727,086 impacts per two weeks (DFT 2010)

Size

8.6m(w) x 4.8m(h) that is 123.8m²

Creative Opportunities

  • Creative adaptations: digital layering, multi-messaging, countdown, time part, subtle motion, bluetooth
  • Live data & creative streaming

For more information download:

Digital Creative Guidelines
Right click - "Save As"

Audience

Environment

Further Information

Please contact info@oceanoutdoor.com

Location

Westfield Point, Westfield London, London, W12 7GF / Download map

Downloads

Production Spec
Right click - "Save As"

Site video
Right click - "Save As"

Audience Demographics

Male

47.9%

Female

52.1%

AB

31.9%

ABC1

65.2%

16-24

14.9%

25-34

28.7%

35-44

22.0%

45-54

16.2%

55+

18.2%

Personicx Data

Healthy Urbanites

292
Index versus ITV London average
(source ORC)

Flats & Convertibles

273
Index versus ITV London average
(source ORC)

Independent Thinkers

250
Index versus ITV London average
(source ORC)

For more information on Personicx data, please refer to this guide:

Personicx Description
Right click - "Save As"